Twilight Movie Myspace Icons! Blockbuster, Inc., carries a new plan coming out in June 2008 to hold consumers' allegiance from switching to rival movie rental company Netflix: If consumers wish to download movies, they are able to; but they are able to only undertake it in Blockbuster stores.
The move, announced yesterday, is a component of a broader plan to re-invigorate lagging profits. Blockbuster, the aged movie rental company that has tried repeatedly to prevent Internet-based rival Netflix from enroaching on its share of the market, has appeared to be fighting a losing battle. As consumers gone to live in renting movies with the Internet and achieving them delivered in the mail, Blockbuster was made to close most of its brick-and-mortar stores. However, even its online rental branch, which has been meant to handle Netflix by itself turf, never became as big and profitable because retailer hoped.
The download plan is actually form of strange. According to Blockbuster's CEO's announcement in a corporate meeting, Blockbuster will be setting up kiosks in a very select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players created by Archos. The catch, naturally, is always that consumers should not only own an Archos-manufacturerd portable movie player, and often will also still ought to drive to your physical Blockbuster location.
This seems counter-intuitive in comparison to Blockbuster's main rival, Netflix. Netflix allows consumers to search a movie library online, request a film, and also have it delivered to their door (often with the next day). Blockbuster's move can be hardly revolutionary when compared to initiatives by Netflix permit customers download and stream movies for their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users with their Apple TV box similar privileges: Movies may be searched, rented and watched in minutes just by utilizing a wireless Internet connection along with the Apple TV hardware connected with their TV.
Apple and Netflix aren't the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while wire companies are actually offering video at will for years.
With such competition, it's hard to understand why consumers will need to drive to your neighborhood Blockbuster simply to download a film onto a movie player that they can have to buy on their own.
One way Blockbuster might make this plan more lucrative is if they exposed the movie download kiosks to more portable movie players than just Archos-manufactured devices. One can that is amazing a kiosk that permit you to plug your iPod into and download a film immediately may have potential. At the same time, Apple has long offered this service through iTunes through the comfort of your own home computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks is going to be attractive enough to lure consumers into driving on their neighborhood Blockbuster store rather than using Netflix, Apple, or perhaps the host of other alternatives. Blockbuster obviously features a long way to visit beat Netflix within the movie rental business.
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