Free Youtube Video Downloader! Blockbuster, Inc., features a new plan coming out in June 2008 to maintain consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they can; but they are able to only take action in Blockbuster stores.
The move, announced yesterday, is an element of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company which includes tried repeatedly to prevent Internet-based rival Netflix from enroaching on its business, has appeared to be fighting a losing battle. As consumers moved to renting movies over the Internet inside them for hours them delivered in the mail, Blockbuster was made to close many of its brick-and-mortar stores. However, even its online rental branch, which has been meant to handle Netflix alone turf, never became as big and profitable because retailer hoped.
The download plan is actually kind of strange. According to Blockbuster's CEO's announcement with a corporate meeting, Blockbuster is going to be setting up kiosks in a select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players made by Archos. The catch, obviously, is the fact that consumers should never only own an Archos-manufacturerd portable movie player, and often will also still ought to drive with a physical Blockbuster location.
This seems counter-intuitive in comparison to Blockbuster's main rival, Netflix. Netflix allows consumers to search a film library online, request a show, and have it shipped to their door (often with the next day). Blockbuster's move can also be hardly revolutionary in comparison to initiatives by Netflix to let customers download and stream movies on their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users with their Apple TV box similar privileges: Movies could be searched, rented and watched in minutes just by utilizing a wireless Internet connection as well as the Apple TV hardware connected to their TV.
Apple and Netflix aren't the sole competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable television companies are actually offering video on demand for years.
With such competition, it can be hard to understand why consumers will desire to drive to your neighborhood Blockbuster in order to download a movie onto a movie player that they can have to buy by themselves.
One way Blockbuster might make this plan easier is if they showed the movie download kiosks to more portable movie players than just Archos-manufactured devices. One can that is amazing a kiosk that allow you to plug your iPod into and download a film immediately may have potential. At the same time, Apple has long offered this particular service through iTunes in the comfort of your own home computer. Thus, Blockbuster's plan is still very puzzling.
Time will inform if the new Blockbuster movie download kiosks will be attractive enough to lure consumers into driving for their neighborhood Blockbuster store rather than using Netflix, Apple, or host of other alternatives. Blockbuster obviously has a long way to attend beat Netflix in the movie rental business.
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